Where I’ve Been
You can find a snapshot of my agency experience here.
Previous to the agency world, I wrote and edited in magazines.
Previous to that, I put my skills to work as a marketing and communications specialist.
As a generalist, I find that these roles engaged my drive fore story telling, and I excelled in ensuring that the story of each client or subject was put to the forefront.
zag | Creative Director
2018 - 2023
Clients: Papa Johns Canada, Papa Johns Alberta, Papa Johns Ontario, Centennial Foodservice, Crystal Glass, Town of Stony Plain, Town of Calmar, Town of Vegreville, Flagstaff County, Elevate Aviation, Norquest College, Boyle Street Community Services, Oodle Noodle, Alberta Diabetes Foundation, Landrex Developments,
Freelance | Creative Consultant / Copywriter / Editor
2016 - Present
Clients: SYC Brewing, Bench Creek Brewing, Berlin Communications, Seachange Brewing Co., Shiddy’s Distilling, Made by Marcus, Booster Juice National, Odvod Media, Stollery Children’s Hospital
G[Squared] | Content Strategist/Copywriter
2016
Clients: Win House, Adeara, Faber, Christenson Communities, Landrex Developments inc.
Avenue Edmonton (Odvod Publishing) | Associate Editor 2014 – 2016
Wrote features, front of book pieces, and pieces for the web; helped to develop story line-ups for each issue of Avenue; generated story ideas and concepts; worked with writers, assigned features, and substantively edited pieces for various sections of the magazine; assigned fact-checking and aided in the process as needed; copyediting, proofing and checking of plotters; mentored and supervised editorial team, including web editor and editorial interns; create online promotional tools such as newsletters and event invitations; blogging; editing website; managing social media accounts; represented Avenue magazine and its brand across multiple digital platforms, including Twitter, Facebook, Pinterest and Instagram; represented Avenue in public appearances, including CTV Two’s Alberta Primetime, Rogers’ Dinner Television and various Avenue Magazine functions such as its Top 40 Under 40 and Best Restaurants events.